As a team leader and press spokesperson, Hans Ruijgers is responsible for KWR’s corporate profiling and is the first point of contact for press questions. Since his appointment in 2010, he has focused on distinctively profiling the knowledge and skills of KWR’s researchers. For our clients, our researchers are the face of KWR; and in many cases, they have also become ‘brands’ in themselves, requiring well thought-out profiling strategies. As a creative strategist, Hans advises the Management Team about issues including brand development (besides KWR’s, the Watershare and Allied Waters brands), trade fair exposure (biennial IWA fair) and the organisation-wide switch to digital (online) communication. He designed the various KWR awards (Willem Koerselman Award, KWR-IWA Resource Recovery Award and Joint Research Programme Implementation Award). Hans previously worked as a communication policy adviser for Utrecht University’s management services, and as an adviser for a communications agency, specialising in interactive policy-making (e.g., on Automatic Vehicle Guidance and Hollandsch Diep Deposit for contaminated dredged material). Following a Master’s in Public Relations & Mass Communications, he started his career at Gasunie. Hans is a member of the European Association of Communication Directors, and jury member of the Digital Communication Awards (Quadriga University Berlin).