As a team leader and press spokesperson, Hans Ruijgers is responsible for KWR’s corporate profiling and is the first point of contact for press questions. Since his appointment in 2010, he has focused on the distinctive display of researchers’ knowledge and skills. For our customers, they are the face of KWR, and in many cases now also a ‘brand’ requiring well thought-out profiling. As a creative strategist, Hans advises the management team about issues including brand development (in addition to KWR, the brands Watershare and Allied Waters), trade fair exposure (biannual IWA fair) and the organisation-wide switch to digital (online) communication. He designed the various KWR awards (Willem Koerselman Award, KWR-IWA Resource Recovery Award and BTO Implementation Award). Hans previously worked as a communication policy adviser for Utrecht University’s management services and as an adviser for a communications agency, specialising in interactive policymaking (on e.g. Automatic Vehicle Guidance and Hollandsch Diep Deposit for contaminated dredged material). Following a Master’s in Public Relations & Mass Communications, he started his career at Gasunie. Hans is a member of the European Association of Communication Directors.