Rinske Potjewijd is an experienced marketing communications consultant, with a strong vision and external focus. She graduated as a food technologist from the University of Wageningen. Rinske has 25 years of experience in the B2B food industry (Corbion, FrieslandCampina) in market and business development functions. She has experience in brand and portfolio management, concept and value creation, thought leadership and digital marketing. Her passion and ambition lie at the interface between science and the market, with the spearhead being the translation of research into applicable solutions. Rinske’s focus is the positioning and promotion of KWR’s international activities and partnerships. This includes communication for Watershare, Allied Water and Hysolar. By building a strong brand and relevant content, as well as deploying the right off- and online channels, she positions KWR as the leader in water research and technology, and as a partner for innovation in the water, energy and food nexus.