{"id":76950,"date":"2024-09-27T15:29:06","date_gmt":"2024-09-27T13:29:06","guid":{"rendered":"https:\/\/www.kwrwater.nl\/actueel\/transformatieve-orientatie-nieuwe-loot-aan-de-boom-van-omgevingsmanagement\/"},"modified":"2024-10-15T13:25:50","modified_gmt":"2024-10-15T11:25:50","slug":"transformatieve-orientatie-nieuwe-loot-aan-de-boom-van-omgevingsmanagement","status":"publish","type":"post","link":"https:\/\/www.kwrwater.nl\/en\/actueel\/transformatieve-orientatie-nieuwe-loot-aan-de-boom-van-omgevingsmanagement\/","title":{"rendered":"Transformative orientation: new tool in the box for stakeholder management"},"content":{"rendered":"
\n

Drinking water utilities companies engage in stakeholder management from different orientations. Those orientations can be seen at all drinking water utilities, with transformative stakeholder management as a new addition, as demonstrated by exploratory research conducted recently. \u201cThe results provide a common language for talking about stakeholder environmental management,\u201d explains Margot Kwee, a stakeholder manager at Dunea.<\/p>\n<\/div>\n

She says that stakeholder management is a relatively new discipline for drinking water utilities. \u201cIt emerged from practice given the need for a new role that helps us relate to our stakeholders. The \u2018Transformative Stakeholder Management\u2019<\/a> project involved a fundamental consideration of the different types of stakeholder management. And it provides suggestions for seeing where we are now and which directions we can take.\u201d<\/p>\n

Five orientations<\/h2>\n

With all the major challenges of our time \u2013 climate change, developments in society and institutional changes \u2013 water utilities are asking themselves how stakeholder environmental management can be structured to respond. \u201cWe wanted to know whether the current approaches are adequate for our changing times and all the transitions that the drinking water utilities are navigating,\u201d says Noor van Dooren, a researcher with KWR. \u201cOn the basis of the literature, we identified four orientations for stakeholder management that are currently present in the water sector: technical\/substantive, strategic, communication-based and organisational. A fifth orientation was added: transformative orientation. The aim of this type of stakeholder management is to initiate fundamental change and generate added value for society. With a questionnaire and interviews, we determined how the different orientations are distributed at drinking water utilities and what is needed to initiate transformative stakeholder management.\u201d<\/p>\n

Tackling resistance<\/h2>\n

Kwee says that there are four orientations relating to stakeholder management at Dunea, even though they are spread around the organisation. \u201cDifferent departments have different approaches. That situation has developed over time. And that\u2019s not a bad thing because we all need the different orientations. Your preferred approach depends in part on the nature of the work.\u201d Kwee does not see herself as a transformative stakeholder manager. She is, however, triggered by the definition: this form of stakeholder management initiates fundamental changes in the public interest. \u201cI am currently working in a team of strategic stakeholder managers. When implementing an agenda, we try to make the pie bigger by working together. We are a civil-society organisation and we also want to give back value. I sometimes see that colleagues don\u2019t understand my decisions. That\u2019s because their basic attitude towards stakeholders is different. This study has identified the different orientations in stakeholder management and that can help to tackle resistance.\u201d<\/p>\n

New research theme<\/h2>\n

Van Dooren, a young talent in scientific research for the water sector, is proud of the project. \u201cStakeholder managers from all the Dutch drinking water utilities and De Watergroep from Flanders contributed to this study. Early this year, the Joint Water Research 2024-2029 Research Vision<\/a> launched a new theme: Area-oriented planning and transitions<\/a>.<\/p>\n

The exploratory research project \u2018Transformative Stakeholder Management\u2019 began earlier and so it was not yet a part of this theme in formal terms. But it does provide an important basis for the future. It is really nice to be involved in directing, and identifying, the relevant research questions. For example, we want to know what transformative stakeholder management means in practice, and what stakeholder managers need in order to act. Because, of course, we want to get past the stage of formulating an ambition.\u201d<\/p>\n

\"\"

The \u2018Transformative Stakeholder Management\u2019 project resulted in, among other things, this framework with nine roles and the associated activities for transformative stakeholder managers.r.<\/p><\/div>\n

Framework<\/h2>\n

The framework that emerged from the \u2018Transformative Stakeholder Management\u2019 research project (see figure) identifies nine roles that transformative stakeholder managers can play to contribute to a transition. \u201cIt is difficult to force people into these roles,\u201d says van Dooren. \u201cThese are people who are intrinsically motivated to initiate change. The aim of the framework is to help people to identify capacity and talent in the organisation, and deploy people accordingly.\u201d Kwee does not yet know whether she will be implementing the framework in practice. She is happy that it shows how rich stakeholder management is. \u201cIt helps me to introduce focus and validate what I\u2019m doing. When we think a transition is needed, we could use this tool to say: we\u2019re just going to do this, even if it hurts.\u201d<\/p>\n

Read more about the project here<\/a> and\/or read the Transformative Stakeholder Management<\/a> research report (July 2024).<\/p>\n","protected":false},"excerpt":{"rendered":"

Recent research has demonstrated that stakeholder management is evolving at drinking water utilities, with transformative approaches as a new focus. The new Transformative Stakeholder Management project helps to define different forms of stakeholder management, and provides suggestions for the assessment of current practice and future options. <\/p>\n","protected":false},"author":5,"featured_media":75622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[9,318],"tags":[],"class_list":["post-76950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-article"],"acf":[],"yoast_head":"\nTransformative orientation: new tool in the box for stakeholder management - KWR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kwrwater.nl\/en\/actueel\/transformatieve-orientatie-nieuwe-loot-aan-de-boom-van-omgevingsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformative orientation: new tool in the box for stakeholder management - KWR\" \/>\n<meta property=\"og:description\" content=\"Recent research has demonstrated that stakeholder management is evolving at drinking water utilities, with transformative approaches as a new focus. 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